Celesta’s Operator Network Accesses ICONIC21’s Diverse Catalogue
ICONIC21 has made progress in its distribution strategy by launching its complete multi-vertical portfolio on Celesta’s aggregation platform. This partnership allows Celesta’s operator network to access ICONIC21’s variety of offerings, which include live casino games, slots, and virtual games.
The integration signifies a total portfolio takeover, ensuring that the provider’s full range of creative outputs is available for international distribution through Celesta’s technology.
Celesta is noted for its position in the iGaming supply chain, hosting a library of over 7,500 titles from various providers, with ICONIC21 now included. Through a single API integration, the aggregator facilitates rapid scaling for online casinos and sportsbooks while retaining technical stability.
Enhancing Celesta’s Offering
Adding ICONIC21 enhances Celesta’s content, including high-performance elements such as the Gravity Series in the live dealer segment, as well as a growing selection of mathematically driven slots and virtual games like Plinko and Crash. This collaboration aims to address the increasing demand for versatile content that caters to diverse player demographics and geographical areas.
Comments from ICONIC21 and Celesta
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, remarked on the partnership: “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status efficiently. Through them, we can showcase the technical quality of our games, and we expect the performance data from this rollout to speak for itself shortly.”
From Celesta, Corentin Budny, Head of Growth & Account Management, stated: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. Integrating their full range, from high-energy live tables to virtual games, adds significant depth to our offering. This collaboration will be measured by clear engagement metrics, and we look forward to analyzing those results as we expand our mutual footprint.”
This agreement emphasizes ICONIC21’s commitment to a multi-product strategy, moving away from a single-vertical focus to offer a comprehensive gaming experience. By utilizing Celesta’s international distribution capabilities, ICONIC21 aims to enhance its presence across various markets.
